EDISON Group, one of the encouraging and evolving business groups, is founded with the aim of enhancing all aspects of life for the customers with powerful brands, reliable products and services.
Groups first company SB Tel Enterprise Ltd, established in 2005, started mobile phone business under SYMPHONY brand in 2008 providing new experience to the consumers through continuous innovation and product diversification. The brand has been enjoying indisputable leading position in mobile phone industry. Another two supporting businesses – symphony accessories and mobile application (value added service- “Fun Store” powered by MoMagic Bangladesh)- added significant value to the Symphony mobile phone users Since 2011.
EDISON Group is proud to be the country representative of worldwide popular brands “SIEMENS” for its Home Appliance and “Unify” for Telecommunication System products. The group offers consumers cutting edge technology, trust and reliability German top class brands represent.
EDISON started business unit Vibropower Bangladesh Limited in 2009, a joint venture tie up with Vibropower Pte. Ltd. Singapore, a Singapore-European based generator manufacturing company which has global presence. The brand offers European quality and excellent after sales service in order to ensure continuous power.
Edison Properties is another business unit working to ensure better living solution and contributing to the national economy.
The group wants to do it business in ethically and socially responsible way, treat employees fairly, and regard consumers as essence of its own businesses. It believes in potential of the country and wants to contribute to its social and economic development.
SB Tel Enterprises Limited: Symphony
Whether they've been around for decades or were launched in the last five years, some brands just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. Within short period of time since its introduction at the end of 2008 the brand Symphony has emerged as the fastest growing leading mobile handset brand in Bangladesh market. Symphony became the market leader in the handset segment in 2010. Aggressive pricing strategy, contemporary features and styling, international quality build and a strong distribution network have contributed to make Symphony Mobile the preferred choice of Bangladeshi customers.
Till 2012, smartphone penetration was very low in Bangladesh market. Symphony pointed out a gap between market demand and market offerings as global brands were charging high price for smartphones. In 2012, symphony entered smartphone market with the same value for money proposition and now symphony is leading smartphone provider in Bangladesh as Symphony handsets are less expensive, but maintain quality, offering variety in features.
Symphony is always eager to give new experience to its customers. The brand has launched the first ever branded dual SIM phone in the country. Symphony Mobile launched X110, Bangladesh’s first ever Qwerty keyboard phone earlier. In the year 2013, it launched smartphones & TAB with quad core processor, low price 3G handsets, smartphone with HD display and what not.
Symphony’s goal of reaching customers to provide them new experience and customer convenience is being achieved through increasing number of customers and through distant reach. This is the only local brand globally which not only became the absolute market leader but also created a permanent place at customers’ minds.
VibroPower Bangladesh Limited: Vibropower
VibroPower Bangladesh Ltd., a member of Edison Group, was established in the year 2008 with the aim to provide custom energy solutions to its customers. From its inception, the brand is doing tremendously well and gained the trust of the people by becoming the custom power specialist.
Siemens:Home appliances
For over 150 years, Siemens has been the leading innovator in home appliances, and is the name at the cutting edge of many key technologies. The benefits of owning a Siemens appliance fall into the key areas: Experience, Research & Testing, and Inspired Design.
Siemens home appliances stand for values such as quality and dependability, for well-designed products that function as reliably as they are durable. Last but not least, they are synonymous with provable end-user benefits and products made of materials that are truthfully identified and declared.
Siemens offers a full range of electrical home appliances: full of innovative ideas, outstanding quality, modern styling. Siemens is the market leader in Germany and the number one in Europe.
EDISON Properties Ltd: Edison
As part of its quick diversification plan, Edison group has entered in property business in 2010. Edison Properties provides elegant and well-constructed homes for your family.
EDISON Properties Ltd. started its journey with the extensive commitment of proper quality and assurance that would be able to embrace the living needs of people and solve their daily housing problem. With this strong burning desire to serve the people, EDISON Properties continues its journey with the high quality of housing support.
Edison Communications Ltd.: Unify
Edison Communications Limited, concern of Edison Group is the ‘Authorized Distributor’ for Bangladesh Market of Unify Enterprise Communications Pvt. Ltd. The newly established company has the products and service line of all kind of Unified Communications, Voice Solution, Small & Medium Enterprise PABX solution, Phones & Soft clients, Open Scape Contact Center suit and Networks Infrastructure and Security with world best USA technologies and products under Unify. The products are directly imported from USA with the quality assured by world renowned brand Unify. With strong management support and experience service team backed by APAC Solution Support Center understand Unify PABX and related solution is best in this field. Whatever the type or size of the enterprise, Unify has the best solution for them. From traditional digital PABX solution or hybrid voice network to latest IP telephony, mobile connect, DECT or unified communication from your PC/laptop Unify has every solution to satisfy the requirements.
MoMagic Bangladesh: Mobile VAS
Symphony Mobile, leading mobile brand in Bangladesh with MoMagic Technologies Hongkong Ltd., a leading VAS company in South Asia has entered into a Joint Venture to provide VAS in Bangladesh market. The new entity MoMagic Bangladesh is aiming at tapping into the rapidly growing VAS market in Bangladesh.
Being a Bangladeshi Brand SYMPHONY is the first to launch the up to date & most vastly used platform, Apps Store under the VA Services. This is a convenience, knowledge & fun for the SYMPHONY users. Heaps of LOCAL Contents will get nourished through this. Also the Local APPS developers will get a platform to work on. Which will help us all to create an Echo System for 3rd generation VAS market besides uplifting Consumers’ taste/lifestyle.
Core targeted users of Symphony FUN STORE are students, young professionals and executive class people who are techno savvy, educated and belong to middle and upper middle classes. The existing SYMPHONY Smart & Feature phone users will also have the facility to download & use the Apps Store.
Source: Symphony Official Website
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